This playful identity made for Pasta Pals combined hand-drawn type with witty retro-style illustrations. The team wanted the logo and graphics to imitate the shapes of different pasta types but also reflect a sense of companionship to correlate with their notion of ‘pals’.

The final logo and graphics were used to create tote bags, t-shirts and stickers that appeared in their virtual pasta-making event in support of Two Good Co.

See the event come to life: @pastapals_cooking